MediaMall Technologies Press Release

FOR IMMEDIATE RELEASE
Boston - March 26, 2010 – PlayOnTM Announces Timely Support for The Daily Show with Jon Stewart and The Colbert Report.

MediaMall Technologies, the developers of PlayOn, announced the launch of beta support for The Daily Show with Jon Stewart and The Colbert Report. This release comes in the wake of the recent removal of the two shows, along with other Comedy Central offerings, from Hulu.
This move represents the third content addition to PlayOn in less than a week. Just last week MediaMall announced and launched an NCAA® March Madness on Demand® channel and an MLB.tv channel. “We are reaching a new place in the company’s evolution,” states MediaMall’s Chief Executive, Jeff Lawrence. “We feel like the platform is very stable and mature now, so we can begin to turn our efforts toward expanding our entertainment offering.”

“This release illustrates how quickly we can now get things to market when circumstances call for it. We felt like the removal of Comedy Central from Hulu was a real loss, and one we needed to rapidly address for our customers,” continues Lawrence. “The Daily Show was the second most watched show on Hulu. We did not want our users to have to go without. Our customers have been very supportive of PlayOn, so we worked around the clock to put their favorite shows back on their TV screens.”
PlayOn Free Trial

To watch The Daily Show with Jon Stewart, The Colbert Report, NCAA® March Madness on Demand® or MLB.tv on TV via PlayOn, new customers simply need to download the latest version of the free trial from www.PlayOn.TV. Existing customers can view these shows in their beta version by downloading the latest release of PlayOn for free from www.PlayOn.TV; and will be able to purchase them for a small upgrade fee once they are out of beta.

A full-featured free trial of PlayOn software is available for download from www.PlayOn.TV. PlayOn runs on a Windows PC and is automatically detected by a networked Wii, Xbox 360, PlayStation 3 or DLNA-compatible device connected to a TV. Select PlayOn to instantly enjoy Hulu, Netflix, YouTube, MLB.tv, Pandora, Amazon VOD, personal media (photos, music and videos) and more on your TV. There is no new hardware to purchase or messy cables. After the free trial, it’s only a one-time $39.99 fee to purchase PlayOn.

About MediaMall Technologies

MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV. Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360, PlayStation 3 gaming consoles and many DLNA compliant devices connected to your TV. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online at www.PlayOn.TV.

PlayOn is a trademark of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.

Editor’s Note: PlayOn logos, screen shots and press information is available online at www.PlayOn.TV/press_kit.

Media Contact: Tracy Lawrence Burman, tracy@playon.tv