MediaMall Technologies

September 20, 2012 – MediaMall Technologies, Inc. announced that videos recorded with their PlayLater software would now be portable to Android mobile devices, Windows Phones, and Blackberry smartphones . These devices join the iPhone, iPad, and iPod Touch for which support was announced in August. PlayLater videos can now be played on most any mobile platform via the devices’ native video players. PlayLater, released in September last year, is PC software that serves as an online DVR. PlayLater customers can record streaming video from 30+ online websites including Hulu, Hulu Plus, Netflix, Amazon VOD, HBO Go, YouTube, CBS, ABC, NBC, Fox, Disney, PBS Kids, Nick, Nick Jr, and many more. They can then watch these recorded videos on the PC (without the need for an Internet connection) or transfer them to a mobile device and watch them on that device.

“After announcing PlayLater mobile for the iOS platform, we are excited to announce Android and broad platform support,” reports Jeff Lawrence, MediaMall Technologies CEO. “PlayLater seems to have truly broad appeal…and is a must-have for the gadget guy, frequent flier, or busy mom during the holiday season. Nothing beats on-the-go entertainment when you are on a long flight or trying to calm a crying pre-schooler. And, PlayLater is the only way to record all the online shows and movies you want and take them with you on your mobile devices.”

PlayLater is targeting customers looking for convenience: (1) users can avoid the frustrating experience of missing an episode or movie before the online listing expires (2) users can watch videos when they are offline or have an insufficient Internet connection to stream video (e.g. on a plane) (3) users can watch videos when outside of the US where some online services do not allow access, and (4) consumers can avoid purchasing videos on their mobile devices and instead record those same videos and move them to the mobile device.

A free trial of PlayLater is available at www.playlater.tv. After that trial is up, you will still be able to watch the videos you recorded during your trial for an unlimited period of time.

MEDIAMALL TECHNOLOGIES
MediaMall Technologies, the creators of PlayOn and PlayLater, was founded in 2003 to make it simple, affordable, and fun to enjoy your favorite movies, TV shows, and videos from the Internet on your TV or on the go. The PlayOn and PlayLater software products allow customers to recreate the traditional cable and satellite TV viewing experience using only the Internet and their existing hardware for a fraction of the price – and even extend that viewing experience to mobile devices. MediaMall operates with offices in New York, Seattle, and Copenhagen and can be found online at www.PlayOn.tv and www.PlayLater.tv. PlayOn and PlayLater are trademarks of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.