Take That Big Cable!
We at PlayOn have been cranking away for almost 10 years now (can you believe it?) on giving consumers a way to watch the vast content available on the Internet on their TV's....mostly so they can cut the cord and have an alternative to shelling out thousands of dollars each year to the greedy cable companies.
We're not the only ones -- Boxee and Plex have been at it for a while as well, and new entrants like Roku, Hulu, and Netflix have been changing the game as well in the past 5 years or so. Our aggregate efforts are finally making some headway! When we surveyed PlayOn customers 2 years ago, about 60% used PlayOn to augment their cable or satellite service, while 40% cut the cord with PlayOn. In 2013, that completely flipped -- now 60% of PlayOn customers are cord-cutters. It seems that is bearing out in the macro numbers as well. Variety reports that in Q1 2013, subscriber adds were less than 1/2 what they have been in the prior 3 Q1's.
So - finally we can say - Take that Big Cable!
